UEBT BIODIVERSITY BAROMETER
Discover the results of the UEBT survey conducted in 2024
UEBT BIODIVERSITY BAROMETER
Discover the results of the UEBT survey conducted in 2024
Since UEBT’s launch in 2009, 15 years of quantitative research have highlighted the amazing growth of biodiversity awareness, with more companies and brands taking a stand in favour of sourcing with respect for people and biodiversity. This year, the organization has worked with Harris Interactive (Toluna) on a worldwide survey that takes a deep dive into consumers' biodiversity aspirations and expectations.
0ver 86,000 people spanning 16 countries have been surveyed since 2009, and their responses have provided valuable insights to companies and governments working on biodiversity. In the interim years, consumers have become more demanding, asking for more information on natural ingredients and looking deeper for regenerative and fair sourcing practices.
UEBT BIODIVERSITY BAROMETER 2024
UEBT BIODIVERSITY REPORT 2024
SUMMARY REPORTS
SUMMARY REPORTS
Download UEBT Biodiversity Barometer reports here:
CONSUMERS VIEWS
CONSUMERS VIEWS
Discover consumer views on sourcing with respect for people and biodiversity
Since 2009, UEBT annually measures consumer awareness of biodiversity, and how this affects purchasing decisions. Fifteen years of research, among 86,000 people from 16 countries. The Biodiversity Barometer covers six core countries France, Germany, UK, USA, Brazil and China. In 2019 a special edition of the UEBT Biodiversity Barometer focused on Asian consumers.
BUSINESS VIEWS
BUSINESS VIEWS
Companies rely on biodiversity for the sourcing of natural ingredients. How do companies value biodiversity and how many of the leading food and beauty companies report on biodiversity? Learn more here...
METHODOLOGY
METHODOLOGY
3 areas of research
Consumer Survey
Street Interviews
Company reporting on biodiversity
SPONSORS
SPONSORS
Each year the UEBT Biodiversity Barometer is realised thanks to the supports of sponsors. Find out who they are here: