BRANDS AND BIODIVERSITY IN BRAZIL
For a few years, the barometer has been tracing the evolution of the ‘champions of biodiversity’ – the brands consumers believe are taking action on biodiversity.
Even if the awareness of biodiversity has grown, only a few brands clearly stood out spontaneously in all countries, except for Brazil where 93% of respondents were able to name at least one brand.
In Brazil, Natura maintains the most recognition amongst 61% of all respondents.
2024
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? (Open-ended)
2022
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Base – At least one quotation – labels / Supermarkets removed from the top 10
2020
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Base: At least one quotation - labels removed from the top 10
2018
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity?
Basis - respondents mentioning at least one brand