BRANDS AND BIODIVERSITY IN GERMANY
For a few years, the barometer has been tracing the evolution of the ‘champions of biodiversity’ – the brands consumers believe are taking action on biodiversity. Even if the awareness of biodiversity has grown, only a few brands clearly stood out spontaneously in all countries, except for Brazil.
When asked what are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity 67% of German respondents could name at least one brand. They replied the following:
2024
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? (Open-ended)
2022
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Base – At least one quotation – labels / Supermarkets removed from the top 10
2020
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Base: At least one quotation - labels removed from the top 10
2018
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity?Basis - respondents mentioning at least one brand