Brands and biodiversity IN FRANCE

For a few years, the barometer has been tracing the evolution of the ‘champions of biodiversity’ – the brands consumers believe are taking action on biodiversity. Even if the awareness of biodiversity has grown, only a few brands clearly stood out spontaneously in all countries, except for Brazil. Among French respondents in 2024 61 % % of consumers could name at least one beauty or food brand.

When asked what are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity 61% of French respondents could name at least one brand. Yves Rocher once again stands out as a brand taking action for biodiversity with 22% of respondents mentioning it.