BRANDS AND BIODIVERSITY IN USA
For a few years, the barometer has been tracing the evolution of the ‘champions of biodiversity’ – the brands consumers believe are taking action on biodiversity.
Even if the awareness of biodiversity has grown, only a few brands clearly stood out spontaneously in all countries, except for Brazil.
In the USA Burt’s Bees, an American personal care company, is leading the ranking since 2018 showing the brand is continuously known in the USA for taking actions in favour of biodiversity.
2024
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? (Open-ended)
2022
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Base – At least one quotation – labels / Supermarkets removed from the top 10
2020
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Base: At least one quotation - labels removed from the top 10
2018
Q9. What are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity? Basis - respondents mentioning at least one brand