UEBT Biodiversity Barometer METHODOLOGY
THE METHODOLOGY IS BASED ON THREE AREAS OF RESEARCH
CONSUMER SURVEY
UEBT commissions independent market research companies to conduct consumer research for the UEBT Biodiversity Barometer. Interviews are conducted with national representative samples of 1000 persons per country. To correct sampling disparities, a post-stratification weighting of results, based on socio-demographic variables, is applied.
For cost reasons, UEBT opts for internet surveys where possible. In some countries face-to-face interviews and phone interviews are used. Different methods may slightly influence research outcomes.
The research in 2024 and 2022 was conducted by Harris Interactive. Between 2009 and 2020 was been conducted by IPSOS on behalf of UEBT
For more information on Methodology click here.
STREET INTERVIEWS
The survey included in 2017 and 2018, street interviews or testimonials available on line.
Camera interviews were conducted with consumers in some of the countries where the consumer research for the Biodiversity Barometer is conducted.
UEBT selects footage to illustrate the outcomes of its consumer research. People interviewed in these videos are not the same as those participating in the consumer surveys, and video interviews are not based on national representative samples.
For the 2024 edition of the Biodiversity Barometer, streets interviews were not conducted.
COMPANY REPORTING
To assess attention ethical sourcing of biodiversity in company reporting, UEBT reviews communication materials of the top 100 beauty and food & beverage companies in the world (Source WWD for the Beauty ranking and WBA for the Food ranking). The review includes publicly available documents only, such as statements on websites, sustainability reports, and policies. UEBT only assesses if issues related to ethical sourcing of biodiversity are mentioned, the quality of the reporting or the actions undertaken doesn’t influence the rankings.
SPONSORS
Each year, UEBT finances this consumer research thanks to the support of sponsors from both public and private sectors. UEBT is independent, impartial and objective in its dealings with governments, political parties, other organisations and individuals.
