BRANDS AND BIODIVERSITY IN UK
For a few years, the barometer has been tracing the evolution of the ‘champions of biodiversity’ – the brands consumers believe are taking action on biodiversity.
Even if the awareness of biodiversity has grown, only a few brands clearly stood out spontaneously in all countries, except for Brazil.
When asked what are the 3 beauty and food brands you consider to take most concrete action to respect people and biodiversity British respondents replied the following: